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Native Ads Now a Priority for Time Inc.
Magazines like Entertainment Weekly, Money, Food & Wine, and Real Simple will get a boost from parent Time Inc.’s new native ads unit. The eight-person team will handle sponsored content for all of...
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The Forbes Digital Future Following Its Sale to IWM
Forbes Media Chief Product Officer Lewis DVorkin quickly took to the website recently to address the magazine’s digital future after its sale to Hong Kong-based Integrated Whale Media. DVorkin assures...
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Storytelling in Advertising Important for Online Readers
via The New York Post Keith J. Kelly reports in a recent New York Post Media Ink column that two-thirds of online readers are looking for advertising that tells a story rather than pushing a product,...
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Native Advertising Is Medium’s Next Challenge
via Ad Age Ev Williams’ Medium, the long-form publisher that launched as a platform, is making its move into monetization by partnering with BMW on a native advertising package. Ad Age reports that the...
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Time Magazine Website Success Encourages Pearlstine
Norman Pearlstine Women’s Wear Daily recently interviewed Time Inc. Executive VP and Chief Content Officer Norman Pearlstine about a wide range of digital magazine industry topics, including native...
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Native Advertising Content at Purch Includes Editorial Reviews
via AdWeek.com In a controversial move, tech and science publisher Purch is offering advertisers the Purch Performance Package, which allows them to sponsor pages that include editorial reviews of...
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5 Digital Magazine Advertising Strategies at Bonnier, Economist
How Bonnier, Popular Science and the Economist are pioneering new digital advertising rates, programs and formats Competition for those precious tablet advertising dollars – to replace declining print...
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Ad Agencies Turn to Publishing
via MediaCom The publishing business is being adopted by brands and advertising agencies alike. Now, with the help of a solid website strategy and good content, the opportunities to build communities...
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How Digital Publishers Approach Native Ads
via Huffington Post Native advertising can be problematic for some, but other publishers are devising strategies to deal with native, reports Digiday. The Huffington Post has dealt with native...
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Native Ads Offered from Men’s Health
via Men’s Health When your mobile traffic accounts for more than half of your total website traffic and your a major name like Men’s Health, you can bring native advertising directly to advertisers, or...
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BrandVoice Home Pages Coming For Digital Marketers
via MediaPost MediaPost reports that Forbes is set to launch BrandVoice home pages on October 14. According to the article, “the BrandVoice home pages allow native advertising clients to organize...
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Native Ads Come To Print
via The Washington Post Native advertising has been an interest to many digital publishers. Now, one major publisher is touting the notion that it has run the first native ad in print. The Washington...
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Native Ads Used By Most Publishers
via eMarketer Have you turned to native ads for your publication? eMarketer is reporting on some data from Mixpo that shows the use of native ads by publishers. According to the stats: -53.5% of US...
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The Best Advertorial Definition & Examples That Will Inspire You
Prime Publishing shows what a good advertorial example is made of Call it what you want, an advertorial, a native ad, sponsored content, or even an infomercial if you’re in broadcasting circles. An...
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Is Digital Advertising a Bust? 6 Ways to Fight Conventional Wisdom
The future of digital advertising is in your hands A year ago, publishers were wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues...
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Native Advertising Popular With Media Companies
Whether you call it content marketing, native advertising or sponsored content, media companies are utilizing unobtrusive advertising to their benefits. Ad Age is reporting on this story. “Recent...
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‘InStyle’ Gets A New Publisher
via InStyle Another major magazine is shaking up its staff, and it seems that the move may be to get more closely aligned with the evolving digital aspect of the publication. InStyle is the magazine,...
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More Growth Predicted In Native Advertising
via eMarketer Is native advertising important to your publication? Native advertising comes with a various amount of value, and that is spurring an increase in spending on native advertising, and...
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10 Multiplatform Publishing Lessons for Profitability in 2015
Ten profit-making multiplatform publishing posts launching you into the new year Over the past year, the Mequoda team has made many new discoveries regarding search optimization, audience development...
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Condé Nast Editorial Staff to Join Marketing Efforts
via CondeNast.com New branded content arm will feature contributions from Condé Nast editorial team Native advertising on some of the most popular digital magazine sites in the world will be produced...
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